今日の「ラジオビジネス英語」の勉強内容です。
tweet で発信してきたものを、
ブログで、まとめたものです。
(基本的に、テキストに書かれているものは省略しています）
Interview ３ Part ８ The Future of Print Media (Tyler Brule)
▶︎ラジオビジネス英語では、
毎週木曜・金曜日は、有名人とのインタビューを題材としています。
▶︎６月は Tyler Brule さんとのインタビュー。
– ジャーナリスト・起業家・雑誌 Moncole の編集長
– カナダ出身
🔴 最終回の part 8 は、
タイラー・ブルレさんのインタビューの内容をもとにした
柴田先生とジェニーさんの discussion です。
Opening
👉ジェニーさんの部分だけです。
▶︎And I’m Jenny Silver.
Welcome to Business English for Global Competence.
▶︎Yes, let’s learn how to communicate effectively
in business.
▶︎So let’s get started!
Words and Phrases
● renowned ▶︎有名な
– Famous, known for, talked about by many people.
Highly acclaimed, honored or celebrated.
– For example, Claude Monet is a renowned French painter.
● go-to ▶︎お気に入りの
– Something or sometimes someone that is used
often, and provides reliably good results. Used commonly
or used without having to think about it.
– An example would be “Pizza is a go-to food for late
meetings. It’s easy and everyone is happy.”
● sharpen ▶︎磨く
– To improve, to make something stronger.
Originally this was used for things like pencils or knives
to make them sharper.
– And if we sharpen them, they become much more
useful to us. So if we sharpen our skills, using this
same image, they can be much more useful to us.
● centered around 〜 ▶︎〜を中心とした
– Something is the center.
Mr. Shibata mentioned that Mr. Brule is developing his brand
centered around the magazines. It means that the magazine
is at the heart of the brand like a hub or the center.
● in the midst of 〜▶︎〜の最中に
– In the middle of 〜. What we perceive as the middle or the
most challenging part of an ongoing situation.
– In the discussion, I mentioned that it was a bold decision
to launch a magazine in the midst of or in the middle of
a shift from printing to digital.
● flip through ▶︎(雑誌など)をパラパラめくる
– To read something or look at something quickly.
To look quickly through something like a magazine without
reading everything. To read something quickly without
paying close attention to it.
● stand out ▶︎目立つ
– To be noticed, prominent, noticeable.
– In the interview, we talked about what makes the magazine
stand out is the content. The content is different and
exceptional, so it stands out among other magazines.
● be drawn into 〜 ▶︎〜に引き込まれる
– To be pulled into something, or something captures your
attention. To be captivated by something.
– In the discussion, I said that I was drawn into some of the
stories. I stared reading and became hooked. I had to
read everything from start to finish, and was very
interested as if the stories pulled me in.
● inspiring ▶︎刺激的な
– Motivational, to receive hope that you can do something
well in the future.
– If something is inspiring, it makes you want to do something
or become better in some way.
● withstand ▶︎耐える
– Tolerate, resist, to come out of a difficult situation. To resist
the effects of something.
– Mr. Shibata mentioned that keeping employees optimistic
must have helped the company withstand or persevere
through the difficult times.
● get 〜 back on track ▶︎〜を軌道に戻す
– Fixing any problems, and returning to the original plan.
To continue according to plan after a problem or distraction.
– For example, we all had fun joking around. But now it’s time
to get this meeting back on track.
●underrated ▶︎過小評価の
– Undervalued, not rated or valued highly enough.
Having more importance or significance than most
people recognize.
– In the interview, we wondered if optimism is an
underrated corporate philosophy or if optimism
is a corporate philosophy that should be used more
widely.
● retreat ▶︎撤退する
– Going back, seeking safety, to restore.
To take a step back.
– In the case of Mr. Brule’s company, they stayed in Tokyo
while others retreated or moved out of Tokyo.
● withdraw ▶︎撤退する
– This is similar to “retreat.”
To withdraw is to pull out or leave. To remove, or to take
something away from a place just as other Tokyo based
companies left or withdrew from Tokyo.
● breadth and depth ▶︎幅の広さと奥の深さ
– In education, “Breadth” is the full span of knowledge, and
“depth” is the extent of how much topics are focused on or
explored.
– In other words, the breadth and depth of a magazine article
refers to how far a subject spans and how deep it goes into
that subject.
● dive deep into 〜 ▶︎〜を深く掘り下げる
– To analyze or examine something in depth.
The noun form is “deep dive,”
– For example, let’s do a deep dive into our financials and
find out where we can save money.
● give 〜 the edge ▶︎〜に優位性を与える
– To give something an advantage.
– In the interview, we talked about how Monocles’s staying
in Tokyo and having stories about Japan has given the edge
to succeed, whereas other companies moved away and lost
that advantage.
● immense ▶︎巨大な
– A huge amount, possibly even limitless, extremely large.
– Mr. Shibata talked about immense power or great
power in global communication. We know that this power
is huge, but we don’t know exactly how large.
これで、
Interview 3 Part ８ は終了です。
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